circle x square
Strategic Expo Consulting & Event Expertise
At Circle x Square, we bring vision to reality by guiding Expo organizers, national Pavilions, and candidates from bid submission to world-class visitor experiences. Our expertise in BIE procedures, immersive storytelling, and event strategy ensures every detail is designed for global impact.
Our Services
World Expo Expertise
Experiences As International Participant x BIE delegate x Candidacy x Expo Organiser
International Participant x BIE delegate
Strategic Advisory for Nations Bidding to Host a World Expo
Hosting a World Expo, Specialized Expo, or Horticultural Expo is a monumental opportunity for any nation. At Circle x Square, we provide expert guidance throughout the BIE candidacy process, from bid dossier preparation to General Assembly presentations, ensuring compliance with all procedural requirements and maximizing your bid’s impact.
We help candidate cities define a compelling vision and theme that aligns with BIE’s mission and global expectations.
- Identify and refine the core message, subthemes, and strategic positioning of the bid.
- Conduct comparative analysis of past winning bids to craft a differentiated strategy.
- Develop a roadmap that ensures long-term national benefits from hosting the Expo.
- Align the bid strategy with economic, cultural, and sustainability objectives.
A winning bid dossier must be comprehensive, visionary, and fully compliant with BIE regulations.
- Structure the bid dossier to meet BIE’s format and evaluation criteria.
- Integrate economic feasibility, infrastructure plans, and legacy impact studies.
- Collaborate with national stakeholders to align messaging and commitments.
- Ensure the bid reflects global trends in sustainability, innovation, and inclusion.
We prepare candidate teams for high-stakes presentations that influence BIE decision-makers.
- Craft engaging, data-backed presentations for BIE committee reviews and assemblies.
- Provide media training and public speaking coaching for key presenters.
- Develop compelling visual storytelling with strong branding elements.
- Strategize Q&A responses to address concerns and reinforce key messages.
Winning an Expo bid requires strong international support and diplomatic outreach.
- Assist in diplomatic campaigns to secure votes from BIE member states.
- Coordinate bilateral meetings and strategic alliances to build global support.
- Develop targeted public relations and advocacy strategies.
- Engage with industry leaders and key stakeholders to demonstrate economic benefits.
A successful bid must capture the world’s imagination and gain public and media support.
- Create a powerful identity and branding for the bid campaign.
- Develop a comprehensive communication strategy to engage stakeholders.
- Produce high-quality bid videos, promotional materials, and digital content.
- Leverage social media, PR, and media outreach to generate global awareness.
Proven Success in Expo Candidacy Support
Our expertise in BIE procedures, bid development, and strategic communications ensures that candidates are fully prepared for each stage of the selection process.
Let’s shape your path to hosting a World Expo.
Consulting Services
Expert Guidance for Expos, Pavilions & Global Events
We provide tailored consulting solutions for international Expos, ensuring candidates and organizers meet BIE requirements, develop compelling narratives, and create impactful communication strategies.
We provide strategic oversight from initial planning to execution, ensuring your Expo or event stays on track, meets objectives, and aligns with BIE guidelines.
- Develop a clear roadmap for seamless execution, from concept to completion.
- Ensure compliance with BIE regulations, timelines, and strategic objectives.
- Optimize resources, managing budgets, logistics, and stakeholder coordination.
- Oversee execution to ensure flawless delivery and measurable impact.
We help Expo candidates craft persuasive bid dossiers and prepare for high-stakes BIE committee presentations with a strategy-driven approach.
- Develop compelling, well-structured bid dossiers that meet all BIE requirements.
- Refine key messages to align with BIE priorities and global trends.
- Prepare candidates for General Assembly and committee presentations with expert coaching.
- Ensure presentations resonate with decision-makers through impactful storytelling.
We bridge connections between governments, participants, Expo committees, and international partners for seamless collaboration.
- Facilitate strategic meetings and diplomatic engagements with key stakeholders.
- Build strong partnerships to align interests and secure necessary support.
- Manage stakeholder communications to ensure clarity, transparency, and cooperation.
- Navigate intercultural dynamics to enhance collaboration across global teams.
We help Pavilions and organizers craft narratives that authentically resonate with diverse international audiences.
- Adapt messaging to reflect cultural values and linguistic nuances.
- Craft compelling narratives that connect emotionally with visitors.
- Design storytelling strategies that enhance brand identity and impact.
- Ensure consistent, culturally sensitive communication across all platforms.
We develop engaging content, campaigns, and creative solutions to amplify your message and enhance audience engagement.
- Craft integrated communication strategies that align with Expo goals and brand identity.
- Develop compelling content (visuals, multimedia, editorial) for digital and physical platforms.
- Design immersive and interactive experiences to make messaging more engaging.
- Leverage innovative storytelling techniques to ensure long-lasting impact.
From award-winning Pavilion experiences to groundbreaking BIE bids, we have helped clients make an impact on the world stage.
👉 Let’s bring your Expo vision to life.
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